1.对企业界经营管理给予明智的、可信赖的、有才干的指导；

-wise, trustworthy and informed guidance to the management of the business;

2.对顾客尽可能地提供有效率的、有效果的服务；

-Provide clients with efficient and effective services as much as possible ;

3.通过扩大工作职务的范围，提高职工的工作能力，并给予他们机会，使他们在工作中感到满意；

-Through the expansion of the scope of work duties, subsequently improve the staff's ability to work, and give them opportunities so that they are rewarded with a sense of accomplishment.;

4.为所有职工提供平等服务的精神。

-Provide equal services for all employees .